charm

charm is an advanced mobile data communications solution for supporting retail sales and marketing teams as they visit customers. Designed to be cellular network, device and operating system agnostic, charm will execute ultra-efficiently and securely on most modern mobile devices, providing its powerful information services at any time, anywhere.

charm contributes to a more precise recording of the customer engagement experience through the capture of customer profile information including photographs, staff details, comments, observations, customer product training needs, competitive observations; and order and stock recording.

charm eliminates the typical paper-drag and errors associated with conventional sales call reporting, as sales representatives are assisted by the customer in ensuring the capture of relevant “soft” information important to vendor sales and marketing management.

Information, any time, anywhere on any approved mobile unit

What business value does charm offer?

charm draws on a combination of functional technology principles embracing proven concepts such as:

- E-forms and templates

- Fast, relational database management

- Unique “on-device” encryption security

- User or programmed bi-directional data transfers

- Robustness

- Intelligent data filters

- Order taking with built-in discount tables

In addition, charm’s powerful web-based back-end management reporting system is designed with cognisance given to multiple potential corporate demands such as:

- Countries and their regional reporting structures

- Outlet and outlet staff profiling

- Flexible customer and product classifications

- Stock and training reporting

- Multi-language considerations

- Market statistics such as competitor information and market share

- Simplicity of standard report creation and drill-down capabilities

- Optional business intelligence analytics (OLAP) – slice & dice with graphical capabilities

As charm can be easily extended and further customised utilising the Bhyve SysGen rapid application development toolkit, the pro-active vendor can also begin to consider how to offer the customer a higher degree of service support capabilities.

charm also provides a company “chat room” and the ability to record vehicle mileage against sales calls.

Primary Features

- Plug-in server side architecture

- Secure over-the-air (OTA) installation

- Supports open standards and protocols — xml, http, secure http, Java, data encryption and data compression

- Extensive scalability capabilities

- Comprehensive on-board database handling capabilities and user-friendly smart search engine

- Intelligent bi-directional Data Provisioning Engine (DPE)

- OLAP cube creation

Download datasheet from here